Can immersive experiences increase engagement?

Can immersive experiences increase engagement?

We recently visited experiential technology company Phygital to discuss a few ideas we had for a client and it got us thinking about the benefits that immersive experiences can bring to all kinds of businesses. If used well, they can attract and engage customers more...
Designing a better path to apprenticeships

Designing a better path to apprenticeships

It’s time we put apprenticeships on the same level as University and better designed the services and pathways for young people to access them. [Originally posted in the Surrey Chamber of Commerce magazine] It is something we at FdK have been thinking about for...
London has invested in gaming, should you too?

London has invested in gaming, should you too?

A pixelated Boris Johnson recently appeared in Minecraft to promote a £1.2 million investment in a new initiative for the UK’s gaming sector called Games London. The video shows the London Mayor walking through a rather impressive recreation of the city as he...
Take the North Downs Way 153 miles to Dover

Take the North Downs Way 153 miles to Dover

We recently posted about a North Downs Way start marker being designed by us and built by Utopia Forge. Well, that wonderfully rusted, sculptural sign is now in place and is looking great! Located near Farnham station, just off the A31, the sign marks the start of the...
New product. New market. New approach

New product. New market. New approach

If you are launching a new product into a market that didn’t exist before, it can be difficult to promote as your customers will have nothing to compare it to and may be hesitant to try it out.  This was the problem faced by our animal pharmaceuticals client Elanco...