• Clear
  • Innovative
  • Pleasing
  • Useful
  • Green
  • Enduring
  • Thorough
  • Honest
  • Understated
  • Minimal

Good Design is... Good Business

We firmly believe in this principle, and it is always at the forefront of our minds, manifesting itself throughout our four-stage design process:

  • Listen

    Listen

    Our design process always starts with listening. Until we know what you want to achieve, we cannot know what to design, or indeed if design can help!

  • Understand

    Understand

    For us, it is essential to develop a deep understanding of your business, your product or service, your audience and your specific objectives. Without that understanding we have nothing against which to measure the effectiveness of our design.

  • Create

    Create

    Having established an understanding of what our design needs to achieve, we can then begin the creative process. Our fully qualified designers are experienced at producing creativity that will be both effective and appealing.

  • Implement

    Implement

    We work closely with our clients throughout a project, including the implementation (whether or not we are undertaking it), to ensure that every project is completed smoothly, on time and to the highest standards.

Putting 'good design is good business' into practice

We work with a wide variety of clients from international businesses to SMEs and start-ups, some of whom have been with us for 20 years or more. It's a portfolio we are very proud of.

  • National Trust

    Helping to make a national institution accessible and relevant

  • Zoetis

    Helping to sell technical products into technical marketplaces 

  • Elanco

    Helping a global companion animal health business establish in the UK

  • Knight Frank

    Communicating detailed research information within tight brand guidelines

  • Gearbulk

    Providing targeted communication for a global shipping company

  • BMT Smart

    Presenting complex and technical data in a useful and commercial way

  • FSF

    Creating and developing branding for a niche marketing consultancy

  • E15 Acting School

    Using design to engage with students, staff and the wider world

  • Oakleaf

    Supporting a local charity with clear and practical design solutions

  • MFPA

    Helping an international artists' co-operative with sales and PR support

  • Railway Gazette

    Promoting a leading business journal on a global scale

  • Highbury College

    Supplying an internal marcoms team with innovative design

Let Us Introduce Ourselves

We are a group of designers, artists and web geeks with a wealth of experience between us. Feel free to follow us on social media or send us an email anytime.

  • Simon de Kretser

    Loves

    Design, guitars, cycling & archery

    Simon de KretserPartner

    I am an evangelist for the principle that 'good design is good business'. I believe that the design process should be at the centre of planning and strategy for every business from the one-man start-up to the multinationals.

              

  • Stephen Foster

    Loves

    Fine Art, photography & Tintin

    Stephen FosterPartner

    An experienced graphic designer involved in all areas of visual communications including the Museums and Heritage sector. I am also a keen photographer and frustrated artist.

              

  • Marian de Kretser

    LOVES

    Archery, genealogy & pink

    Marian de KretserPartner

    Day to day, I hold the reins of the financial side of the business, but what I love to do is help SMEs get the most out of their design budgets, by opening their eyes to the value of good design.

              

  • Glen Padgham

    LOVES

    Drawing, tea & cycling

    Glen PadghamDesigner

    I am a lifelong pencil enthusiast, ideasman and tea drinker. I also like bicycles, photography and trees. My Desert Island book would be The Third Policeman by Flann O’Brien. Very little milk, no sugar, thanks.

              

  • Ollie de Kretser

    Loves

    Music, technology, gaming & journalism

    Ollie de KretserPR and Online Communications Manager

    I recently graduated from Brunel University with a Journalism BA and joined FdK to help generate web content and implement a social media strategy. I love seeing how the design industry is changing our world.

              

Got some time to kill?

Why not read our thoughts: We have a lot to say about our industry and good design practices.

  • Zoetis Final
  • Elanco Final
  • National Trust Final
  • Knight Frank Final
  • Railway Gazette Final
  • Highbury College Final
  • Oakleaf Final
  • MFPA Final
  • Gearbulk Final
  • E15 Final
  • Fleet Street Financial Final
  • BMT Final
  • Royal Armouries Final