At Fast Co’s Innovation By Design conference, former Nike designer D’Wayne Edwards discussed how Bruce Lee impacted his work and it gave us an idea.
Good Design is... Good Business
We firmly believe in this principle, and it is always at the forefront of our minds, manifesting itself throughout our four-stage design process:
Our design process always starts with listening. Until we know what you want to achieve, we cannot know what to design, or indeed if design can help!
For us, it is essential to develop a deep understanding of your business, your product or service, your audience and your specific objectives. Without that understanding we have nothing against which to measure the effectiveness of our design.
Having established an understanding of what our design needs to achieve, we can then begin the creative process. Our fully qualified designers are experienced at producing creativity that will be both effective and appealing.
We work closely with our clients throughout a project, including the implementation (whether or not we are undertaking it), to ensure that every project is completed smoothly, on time and to the highest standards.
Putting 'good design is good business' into practice
We work with a wide variety of clients from international businesses to SMEs and start-ups, some of whom have been with us for 20 years or more. It's a portfolio we are very proud of.
Let Us Introduce Ourselves
We are a group of designers, artists and web geeks with a wealth of experience between us. Feel free to follow us on social media or send us an email anytime.
Simon de KretserPartner
I am an evangelist for the principle that 'good design is good business'. I believe that the design process should be at the centre of planning and strategy for every business from the one-man start-up to the multinationals.
An experienced graphic designer involved in all areas of visual communications including the Museums and Heritage sector. I am also a keen photographer and frustrated artist.
Marian de KretserPartner
Day to day, I hold the reins of the financial side of the business, but what I love to do is help SMEs get the most out of their design budgets, by opening their eyes to the value of good design.
I am a lifelong pencil enthusiast, ideasman and tea drinker. I also like bicycles, photography and trees. My Desert Island book would be The Third Policeman by Flann O’Brien. Very little milk, no sugar, thanks.
Ollie de KretserPR and Online Communications Manager
I recently graduated from Brunel University with a Journalism BA and joined FdK to help generate web content and implement a social media strategy. I love seeing how the design industry is changing our world.
Got some time to kill?
Why not read our thoughts: We have a lot to say about our industry and good design practices.
Penguin has been producing some beautifully designed book covers recently, but there is something we cant agree on here.