• Clear
  • Innovative
  • Pleasing
  • Useful
  • Green
  • Enduring
  • Thorough
  • Honest
  • Understated
  • Minimal

Good Design is... Good Business

We firmly believe in this principle, and it is always at the forefront of our minds, manifesting itself throughout our four-stage design process:

  • Listen


    Our design process always starts with listening. Until we know what you want to achieve, we cannot know what to design, or indeed if design can help!

  • Understand


    For us, it is essential to develop a deep understanding of your business, your product or service, your audience and your specific objectives. Without that understanding we have nothing against which to measure the effectiveness of our design.

  • Create


    Having established an understanding of what our design needs to achieve, we can then begin the creative process. Our fully qualified designers are experienced at producing creativity that will be both effective and appealing.

  • Implement


    We work closely with our clients throughout a project, including the implementation (whether or not we are undertaking it), to ensure that every project is completed smoothly, on time and to the highest standards.

Putting 'good design is good business' into practice

We work with a wide variety of clients from international businesses to SMEs and start-ups, some of whom have been with us for 20 years or more. It's a portfolio we are very proud of.

  • National Trust

    National Trust

    Helping to make a national institution accessible and relevant

  • Knight Frank

    Knight Frank

    Communicating detailed research information within tight brand guidelines

  • Railway Gazette

    Railway Gazette

    Promoting a leading business journal on a global scale

  • East 15 Acting School

    East 15 Acting School

    Using design to engage with students, staff and the wider world

  • Elanco


    Helping a global companion animal health business establish in the UK

  • Gearbulk


    Providing targeted communication for a global shipping company

  • Mouth and Foot Painting Artists

    Mouth and Foot Painting Artists

    Helping an international artists' co-operative with sales and PR support

  • BMT Smart

    BMT Smart

    Presenting complex and technical data in a useful and commercial way

  • Fleet Street Financial

    Fleet Street Financial

    Creating and developing branding for a niche marketing consultancy

  • Oakleaf Enterprise

    Oakleaf Enterprise

    Supporting a local charity with clear and practical design solutions

  • Highbury College

    Highbury College

    Supplying an internal marcoms team with innovative design

  • Zoetis


    Helping to sell technical products into technical marketplaces 

Let Us Introduce Ourselves

We are a group of designers, artists and web geeks with a wealth of experience between us. Feel free to follow us on social media or send us an email anytime.

  • Simon de Kretser


    Design, guitars, cycling & archery

    Simon de KretserPartner

    I am an evangelist for the principle that 'good design is good business'. I believe that the design process should be at the centre of planning and strategy for every business from the one-man start-up to the multinationals.


  • Stephen Foster


    Fine Art, photography & Tintin

    Stephen FosterPartner

    An experienced graphic designer involved in all areas of visual communications including the Museums and Heritage sector. I am also a keen photographer and frustrated artist.


  • Marian de Kretser


    Archery, genealogy & pink

    Marian de KretserPartner

    Day to day, I hold the reins of the financial side of the business, but what I love to do is help SMEs get the most out of their design budgets, by opening their eyes to the value of good design.


  • Ollie de Kretser


    Music, technology, gaming & journalism

    Ollie de KretserPR and Online Communications Manager

    A Brunel University graduate with a Journalism BA. I joined FdK to help generate web content and implement a social media strategy. I love seeing how the design industry is changing our world.


  • Glen Padgham


    Drawing, tea & cycling

    Glen PadghamDesigner

    I am a lifelong pencil enthusiast, ideasman and tea drinker. I also like bicycles, photography and trees. My Desert Island book would be The Third Policeman by Flann O’Brien. Very little milk, no sugar, thanks.


  • Olivia Lockwood


    New sketchbooks, reading & typography

    Olivia LockwoodJunior Creative Artworker

    I've developed a strong interest in typography, layout and minimalist graphics after studying Graphic Communication at UCA Farnham. I strongly believe that simplicity is beautiful.


Got some time to kill?

Why not read our thoughts: We have a lot to say about our industry and good design practices.

  • Zoetis Final
  • Elanco Final
  • National Trust Final
  • Knight Frank Final
  • Railway Gazette Final
  • Highbury College Final
  • Oakleaf Final
  • MFPA Final
  • Gearbulk Final
  • E15 Final
  • Fleet Street Financial Final
  • BMT Final
  • Royal Armouries Final