Refresh Homepage
READY TO START?
How much will it cost?
I’d like to talk to
a human being:
The Refresh Branding offers you over £1200 of professional design consultancy and production services for:
A fixed price of £810.00!
(+VAT)
We guarantee to deliver a refresh that will set your business on track for even greater success!
What will I get?
1. A BRAND REVIEW -
A professional designer review of your current brand story, brand ethos and branding tools, presented as a clear and personalised presentation review document with specific recommendations for any brand refreshment required.
2. A LOGO REFRESH -
Development and refinement of existing logo/logotype to reflect any recommendations in the review document. Including the provision of master files for the new logo in all key formats and sizes required for use across all media types.
3. BRANDING REFRESH -
Development and refinement of additional branding elements including colour palettes, typography, images and graphic style. Presented as a simple brand style guide document with associated master files in all key formats.
4. STATIONERY REFRESH -
Application of the new, refreshed brand style to core stationery items: business cards, letterheads and comp slips. Provided as print-ready artwork, (but not including printing)
5. WEB BRANDING REFRESH -
Guidance on the application of the refreshed brand style to your current web presence any necessary image or graphic files, (but not including any restructuring of the site or web programming)
6. ONLINE BRAND VAULT -
Provision of all artwork and asset files, guidelines and template documents on the the FdK BrandVault for 1 month free. (a subscription charge applies after 1 month, but you may download all files before then and store them yourself subsequently)
Total value of these services from FdK: £1200.00
Package price £810.00
What does Refresh look like?
Tired website
...Refreshed!
Client: Consult Hyperion
Brand problems included:
- Overall brand style felt dated
- Too much content, presented all together with no recognition of different visitor needs
- Poor presentation of position as Thought Leaders in a highly technical area
Refresh included:
- Logo updated, colour palette brightened and widened, own image library built
- Different user journey through site defined and content re-ordered and reduced
- Blog brought into website and links to entries featured strongly on home page
Key Outcome:
Deeper browsing of website and stronger position as centre of client communications
Tired communications
...Refreshed!
Client: Oakleaf Enterprises
Brand problems included:
- Logo and branding mis-matched across different media
- No difference in communication to clients, customers or supporters.
- Printed materials produced in-house using Word were inaccessible and unattractive
Refresh included:
- Adjustments to logo and colour palettes to improve consistency
- Different user journeys introduced to website with tailored communication
- New, simple to use templates in Word, PPT and InDesign ensure high quality and readability
Key Outcome:
Increased awareness and interest, more support and more help given
Tired user interface
...Refreshed!
Client: BMT Smart
Brand problems included:
- Website and user interface visually complex
- No difference in interface for all levels of user from technical to managerial
- A high-tech product that looked outdated
Refresh included:
- Development of clear and simple graphic language for the user interface
- Enabling of user-defined dashboard to allow just the required data to be presented
- Flat, graphic style more appropriate for a hig tech company
Key Outcome:
Increased number of users and sales enquiries
Tired promotion
...Refreshed!
Client: eCalm
Brand problems included:
- Several different style of logo across printed and digital materials
- Promotional materials created in Word and lack clear benefits-led sales message
- An image that looks and feels home-made and umprofessional
Refresh included:
- Standardisation of logo treatment, colour palettes and image library
- All packaging and promotional items gineb strong, benefit-led propositions
- image looks professional and cohesive - a proper brand!
Key Outcome:
Confirmed order from major equine product retailer
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