Designing a better path to apprenticeships

Designing a better path to apprenticeships

It’s time we put apprenticeships on the same level as University and better designed the services and pathways for young people to access them. [Originally posted in the Surrey Chamber of Commerce magazine] It is something we at FdK have been thinking about for...
New product. New market. New approach

New product. New market. New approach

If you are launching a new product into a market that didn’t exist before, it can be difficult to promote as your customers will have nothing to compare it to and may be hesitant to try it out.  This was the problem faced by our animal pharmaceuticals client Elanco...
Globemakers and the value of in-house content

Globemakers and the value of in-house content

A few days ago our attention was drawn to the wonderful world of Bellerby & Co Globemakers and the great social media content they produce. In our highly digitised world, Bellerby & Co provide a lovely throwback to a hand-crafted world now dominated by the...
Designing the next generation of designers

Designing the next generation of designers

We recently held a workshop for year 10 students from St Peter’s Catholic School who were interested in starting a career in design and it was interesting to hear what they knew about the industry. The workshop was part of a Future Options Day that St...
What matters to you, matters to us

What matters to you, matters to us

Sometimes a global company says it better with a personal message and for Elanco it was an important one to get right. Elanco Animal Health is one of our longer-term clients and recently completed their takeover of Novartis Animal Health, a far larger company with a...