by Ollie de Kretser | May 24, 2016 | The Blog
An exhibition is a great opportunity to help raise awareness, show off new products and engage with customers directly. However, every other business will be thinking the same thing and trying hard to attract the attention of visitors. So what can you do to stand out...
by Ollie de Kretser | Sep 10, 2015 | The Blog
If you are launching a new product into a market that didn’t exist before, it can be difficult to promote as your customers will have nothing to compare it to and may be hesitant to try it out. This was the problem faced by our animal pharmaceuticals client Elanco...
by Ollie de Kretser | May 12, 2015 | The Blog
Sometimes a global company says it better with a personal message and for Elanco it was an important one to get right. Elanco Animal Health is one of our longer-term clients and recently completed their takeover of Novartis Animal Health, a far larger company with a...
by Ollie de Kretser | Sep 5, 2014 | The Blog
Everyone’s heard the old cliche about the picture and the thousand words. Well, it couldn’t be more relevant to this particular image dilemma we encountered when working on a recent Duvaxyn campaign with our long-term client Elanco Companion Animal...